I wanted to follow up last weeks entry with the topic, “How we remember what we see.” The reason this is important is that as you begin to apply your brand strategy you must have a mark (or logo) that is memorable, distinct, different and tells a story of who you are and what you...
Category Archives: Branding
What is a Brand?
Brand is the commitment, the grand idea, and expectations that dwell in each customer’s mind about a product, service or company. Branding is about creating an emotional relationship. People fall in love with brands-they believe them, develop strong loyalties, purchase them, and believe in their superiority. The brand is shorthand: it stands for something and...